Many agencies don't have a strategic plan yet. Here's how to build one, make AI part of it, and plan the change it takes to reach your future state.

A machine didn’t just outsmart mathematicians here. Let’s talk about what headlines like this are built to make us believe, widening the gap between AI hype and reality, and what it actually takes to navigate today’s environment. By Drew Mathias · Heartfelt Strategy · September 12, 2026 My husband and I were talking about this over morning coffee the day OpenAI made their announcement. He works in tech, at a company where AI is deeply embedded in everything they do, and this